It takes time to develop a good team. As a manager you’ll find that once you have a team of great employees you’ll need to learn how to balance their skills. For example, some are better at building personal client relationships while others are better at doing the technical aspects of their jobs.

Once you develop a strong team you’re going to have to take a step back to look at the way your team members interact with your customers. From there, you’ll need to develop a strong customer service plan. A good customer service plan involves day to day interactions, retention, and future development but before you can dive into the details you need to work on something a bit more generalised - your main customer service promises.

My research has led me to four main promises every good customer service team should be able to keep. They are as follows:

• A good customer service team has the ability to attract good customers - the kind they want- and win them over;
• A good customer service team has the skills necessary to convince those customers to remain loyal and stay with them;
• A good customer service team has a strong brand that emphasizes the value of good customer relationships; and
• A good customer service team always has a positive attitude when it comes to client relationships.

How does your team rate when it comes to fulfilling these promises? Are you able to keep these promises or are there things you can or should change in order to build better relationships?

Thanks again,
Sean

Sean McPheat
Managing Director
MTD Management Course

Click below for a:
FREE email course “Improve Your Management Skills”

A lot of people view marketing as the method of selling a product. Marketing, to them, means creating a print ad, television commercial, or radio segment and hoping it brings traffic so that they can make a few sales.

Marketing, in reality, is really much more than your ability to advertise your products, though. Marketing is your ability to brand yourself and make yourself known amongst members of your target audience, including your current client base. Marketing includes the way your organisation treats the public as a whole. It’s a culmination of your values, your philosophies, your team members, and their mindsets.

So when you next start to train a group of new employees, how will you explain your company’s marketing campaigns? The truth is that most of your employees don’t have all of the real skills necessary to develop a strong marketing campaign from A to Z but if you utilize the skills they do have and supplement them with outside resources you’ll do a bang-up job putting your company in the public spotlight.

These are a few things you should consider as you market your organisation:

• Develop a customer service agreement outlining your organision’s mission or goal with respects to customer service. How will you let your customers know what your standards are and how will you get your customer service team to live up to those standards?
• Set a procedure for complaints. Your customers should be allowed to complain if your customer service team doesn’t meet their goals or expectations. You should set a complete system, including who will take the initial complaint and how it will be handled up until it is resolved.
• Don’t ignore those complaints, either. The better you handle them, the less likely it is you’ll lose a customer later on down the line. Even handing a complaint well is a mark of good customer service.
• Constantly communicate with your customers. Let them know what’s going on within your organisation and how you are working to solve problems with your systems to make their experiences with you even better.

Keeping your customers happy IS a marketing method and its one you should take very, very seriously. After all, your current clients play a huge role in your marketing as well - and if they are spreading information about bad experiences you won’t receive as good a response from your traditional marketing campaigns either.

Thanks again,
Sean

Sean McPheat
Managing Director
MTD Management Training

Click below for a:
FREE email course “Improve Your Management Skills”

I thought we’d take a few minutes today to go over a few more tips designed to make your customer service relationships even stronger. Remember, great customer service should start from the first moment you make contact with a client or prospect.

5. Learn to be Flexible

Or, in reality, learning how to stray from company policy. Let’s say, for example, that the widget you sold Mrs. X broke 2 days after her warranty expired. She’s been a long time customer but your company policy is to never replace widgets after the warranty expires. Would you rather replace Mrs. X’s widget one time or lose her business for the rest of your existence?

4. Be Responsible

If your company made a mistake, own up to it and make a correction. Customers are able to better identify with organisations that can accept responsibility for their shortcomings rather than make excuses for them.

3. Don’t Place Blame

Responsibility and blame really go hand in hand. If you sell computer products - printers, for example- and a customer is having problems installing the drivers what will you do? Will you blame the computer operating system or will you do the research necessary to help your client make the printer work?

2. Avoid Paranoia

There’s an old story about a guy returning a tire to Nordstroms, a popular high-end department chain in the US. The elderly gentleman insisted he had purchased the tire at Nordstroms but there was one problem - Nordstroms doesn’t sell tires. At all. Anywhere. They’re customer service policy, however, is that the customer is always right and they did accept the return of the tire. Weird instances like this shouldn’t send you into a panic. Just because you take back one tire doesn’t mean everyone in the county is going to try to do the same. They’ll likely laugh it off (and you migth consider rephrasing your customer service policies).

1. Make Your Customers Happy

The easiest way to make your customers happy is to “underpromise and over deliver.” If you’re constantly giving customers the best service possible even though they expected less they’ll always be happy.

Try to incorporate a few of these ideas into your customer service training plans. The more skills your customer service representatives develop the happier your clients will be.

Thanks again,

Sean

Sean McPheat
Managing Director
MTD Management Course

Click below for a:
Free email course “Improve your Management Skills”

You’ve all been excited about a new product or service launch at least once over the course of your career. If you haven’t, I’d have to question whether or not sales and management are the right career paths for you.

I find that one of the most important things we have to consider when training our customer service representatives is teaching them the difference between hype and excitement. Knowing the difference will make it easy for your customer service reps to present new products to clients without making false statements.

Hype…

• …is deceptive.
• …attempts to predict outcomes.
• …makes unrealistic promises.
• …doesn’t last long.
• …is impossible.
• …is sales-driven.
• …is not trustworthy.

Excitement…

• …is honest.
• …doesn’t eliminate flaws.
• …is wild and unpredictable.
• …has no set time frames.
• …is realistic.
• …is value-driven.
• …is believable and trustworthy.

Are you starting to see the differences? We can hype up a new product or service but much of what we say will have been fashioned to sound good whether it is true or not. If your customer service team is really excited about a product they’ll be able to talk about it and sell it without making false statements or misleading your current and new customers.

Thanks again,

Sean

Sean McPheat
Managing Director
MTD Management Courses

Click below for a:
Free email course “Improve your Management Skills”

Today I’d like you to take a step back and think about not only your customers and what they think of you but also about your organisation’s position within the marketplace.

I’m going to ask you three important questions and you really need to answer them as honestly as possible:

1. If your company fell off the face of the planet overnight would its disappearance impact anyone (individual or organisation) and, if so, what difference would your disappearnce make?
2. If your company disappeared, would your customers miss you? Which ones would miss you most and why would they miss you?
3. If your company disappeared, how long would it take for another one to take your place? And would they do a better job?

The answers to these questions should tell you quite a bit about your organisation. If the products and services you provide aren’t memorable are you really making the impact you want on the marketplace? Shouldn’t you be offering stellar customer service rivaled by none coupled with services that no one else can even come close to offering?

If not, you need to step back, think about your customer service skills (and products) and consider what needs to be changed. You are, after all, in business to survive and succeed. Make sure your customers know you want them to succeed as well. Only then will you really matter.

Thanks again,
Sean

Sean McPheat
Managing Director
MTD Management Training

Click below for a:
Free email course “Improve your Management Skills”